Häagen Dazs

Location Based Ultra-Targeting


Promote Haagen Dazs to “food lovers” during the summer, increase awareness of the product and improve sales in Milan-area stores.


We planned a strategy mixing two different approaches, both on Android and iOS Smartphones:


Despite the very narrow target we delivered about 700,000 impressions in one week.

The "opportunity planning" approach was the most effective:  CTR doubled when targets were near Haagen Dazs locations.

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