Hyundai

Activating Data to Optimize Creative and Format

Objective:

Drive qualified traffic to a dedicated mobile landing page.

Approach:

We planned a strategy with a mix of 3 different creatives in order to reach with impactful formats as much women as possible on the mentioned target. We integrated the planning with 3rd party data based on mobile user behavior, downloaded apps and mobile browsing.

Results:

We delivered in 14 days of campaign 5M Impressions on target achieving an average CTR of 3% with peaks of more than 14% thanks to affinity targeting. We also delivered a consistent volume of 90k completed views.

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