Kia

Building Brand Image Among Qualified Traffic

Objective

Build brand image and awareness on Kia's new flagship model, the Sportage, and generate website visits.

Approach

We designed and developed interstitial campaigns that emphasized the Sportage's innovative features and distinct design and called on the viewer to register for a test drive. We used contextual targeting - focusing on automotive, news and fashion - to reach our key audience: upper class men aged 30-59.

Results

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