Leroy Merlin

Targeting Tablet and Desktop Users via Cross-Device Tracking

Objective

Promote new PDF buyers' guide among qualified prospects on desktops and tablets.

Approach

We identified and targeted tablet and desktop users who had visited Leroy Merlin points-of-sale in the last 3 months based on their GPS coordinates. By extracting their mobiles devices' IFAs, we were able to match them with their tablet and desktop IFAs using a Device Graph. These consumers later received a custom-designed ad promoting the client's new buyers' guides.

Results

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