Opportunity

Mobile is the best new type of media in terms of integrating with all other media:
  • Around 20% of operators' income will come from data in 2008.
  • Around 280 million 3G users worldwide in 2008 (source: eMarketer).
  • Expected 800 million 3G users worldwide in 2010 (source: eMarketer).
  • More than 750,000 .mobi domains registered since September 07.
Main differences to classic Internet:
  • The user is used to pay for content.
  • 110% penetration.
  • 14 hours of exposure.
  • There is no advertising saturation yet.
  • Greater effectiveness as a marketing tool.
  • Proximity is another differentiating factor.
back