Germán Abaroa has vast experience in the Communications industry and has developed and implemented big projects for local and international advertisers. Moreover, he has won numerous awards, the most importante being: Lápiz de Oro Digital 2007, Diente 2007, AMDIA Awards 2007, IAB (Best Interactive Campaigns 2007), AMAUTA Awards 2008. He was with Havas Media Group as Media Contacts Operative Director from June 2007 to November 2008. Before that, he was an Accounts Director with OMD, and handled clients such as McDonalds, Nokia, Fedex y Energizer. From 2005 to 2006, he joined RGB Entertainment, as Sales Executive, where he was in charge of selling Non Traditional Media and headed the Rights and Licensing Department for merchandising. He had previously been with MPG for 5 years and worked both domestically and internationally (SWAP with the UK Office, in 2004). His main clients were Bayer, Renault, Masterfoods, Air France and so on. This year, he has been invited to be a member of the jury of the Interactive jury at the FIAP, 40th Edition. Mobile marketing is expecting its market to develop in 2009. As the use of cell phone expands, the third screen becomes the most attractive channel to exploit. However, both advertisers and consumers are in the middle of a learning process. The mobile phone has become one of the interactive mass media with the highest penetration in Argentina, while it is still at the stage of maturation. That is the reason why now cell phones are used mainly as means of interaction and not as means of communication.
