Fernanda is responsible for the strategic and analytical thought that determinates the overall mobile campaign strategy and the mobile roadmap. Prior to join Havas Digital, Fernanda had worked at Meritia and Supportcomm, where she was in charge of mobile product development, on behalf of two Brazilian carriers (Brasiltelecom and Claro). During these four years, she boost her knowledge of capabilities and trade-offs between smart phone platform and devices, gaining a better understanding of the restrictions imposed on mobile products by national cellular carriers. As a result, her ability to balance strategic, creative and analytical problem-solving with strong tactical execution has helped her to lead a cross-functional team of user experience designers, developers and QA engineers to design and build mobile campaigns. Fernanda Magalhães is graduated in Administration at Universidade Federal de Minas Gerais & Birmingham University (UK). She is doing her MBA at ESPM.
