Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital. He has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His mobile experience covers both branding and direct response campaigns for clients within retail, CPG, automotive and travel & hospitality.
Prior to joining the Havas family, Phuc was a founding team member of MobileLime (now known as Modiv Media), one of the first U.S.-based companies to turn the mobile phone into a marketing, loyalty and payment device. There he played a vital role in developing the company sales and marketing strategy, formulating and executing on all facets of merchant and consumer acquisition from pilot to national launch. As a result of his leadership in part, MobileLime was able to secure financing rounds from leading venture capitalists.
Prior to his current role, Phuc was responsible for driving growth and new business projects at Media Contacts. During his tenure in this position, Media Contacts experienced more than double digit growth in revenue (organic and new business), billings and staff. He also has several years of experience growing companies and is a proven entrepreneur in leading organizations from idea generation to national expansion.
Phuc received an MBA from Babson College, and a BS from Bentley College.
