Frankfurt, 22nd April, 2015 - Mobext announced today the creation of a new office in Frankfurt, Germany, naming Adrian Kielich Head of Mobext Germany. Adrian will establish Mobext presence in the second largest mobile market in Europe, and develop cutting-edge, personalized mobile experiences which connect consumers with brands.
Mobile is growing rapidly in Germany. 67% of Germans leave their home with their mobile devices every day* and stay connected 2 hours on average daily**. Mobile marketing is now the fastest growing advertising sector in the world and is expected to represent 20% of all German ad-spending by 2018***.
Prior to moving to Germany, Adrian led Mobext Poland for the last 3 years. Prior to joining Mobext, he developed new media strategies for Mindshare and was an Internet Marketing Specialist for PayPal. Adrian brings a wealth of experience working with a variety of industries including the automotive sector, financial services and sporting goods.
Adrian will be joined by Laura Hoeborn, Mobile Media Specialist. Laura will focus on developing innovative mobile media strategies and solutions. She brings over two years of client experience as a digital planner at Havas Media Germany where she worked on accounts including Hyundai and Accor Hotels.
Together, Adrian and Laura will work as a part of the Mobext global network of mobile specialists to help clients connect with their customers.
Marco Rigon, Global Head of Mobext, comments: “Mobext is the world’s largest mobile network, and Germany is a booming market for mobile so we’re very pleased to open this new office. With his experience establishing brands in new markets, Adrian is a great fit to lead us in this effort.”
Adrian, Head of Mobext Germany, says: “Germany is one of the most dynamic ad markets in Europe, and very active in mobile marketing. I’m excited to help Mobext expand and build its local expertise, to better serve our German clients.”
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*Google “Our Mobile Planet: Germany” 2014
**Bloomberg Business, May 2014
***eMarketer, Global Media Intelligence Report, September 2014
At Mobext, we believe that mobile is business. With an estimated 69.4% of the global population connected through a mobile phone in 2017+, mobile is no longer just another media, it’s become a powerful industry. Mobext imagines tomorrow’s experiences today, connects people and brands, and impacts our client’s business. Through a holistic suite of mobile services – Strategy, Design & Development, Media and Analytics – we create engagement through creativity and relevancy through personalization. Innovative and forward thinking, we re-define advertising on mobile devices. Our data driven approach coupled with best-in-class technology allows us to deliver highly-effective ROI campaigns. Mobext, a subsidiary of Havas, has over 100 seasoned mobile experts in across more than 35 countries around the globe, making it the largest mobile agency on the market.
+eMarketer report « Worldwide Mobile Phone Users: H1 2014 Forecast and Competitive Estimates », January 2014
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