Since their appearance at the MWC last year, we've seen all kinds of wearables developed and brought to market. This year it's clear that manufacturers are diversifying their offers in order to stand out among the competition.
Regardless of how these devices are worn, they produce behavioral data which will allow brands to target consumers more accurately and with more personalized messages.
Wearables will, undeniably, occupy a larger role in our lives in a near future. Understanding this, and correctly implementing marketing strategies based on personal data, will be essential and game-changing for brands.
Pedro Di Risio is the Head of Mobext Argentina