How M-Shopping Experiences are Impacting the Digital and Physical Worlds

Statistics indicate that by 2020, two-thirds of all online retail will take place via a mobile device, meaning mobile is especially key for retail brands. However, 70% of users still prefer to touch and feel products before they make their purchase, meaning physical points-of-sale are not dead yet. Rather, mobile’s hegemony means that retailers need to rethink their presence online and offline, placing the user experience at the core of what they do.


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