James Shepherd Joins as Head of Mobext UK

Havas Media Group UK Strengthens Mobile Offering with Industry Heavyweight


London, 3rd August 2015 - Havas Media Group UK (HMG) has appointed James Shepherd as its new Head of Mobile for HMG and Mobext. Bringing with him a wealth of industry experience, Shepherd will be responsible for driving the development and delivery of innovative, business-building mobile marketing solutions across HMG’s client portfolio which includes O2, Pernod Ricard, Nationwide, BBC and Ubisoft.

He will report in to the recently appointed Julia Jordan, Managing Director, HMG UK Investment and Digital as well as Marco Rigon, Global Head of Mobext. In his new role, Shepherd will be tasked with building long-term, tactical and strategic growth, ensuring mobile capability runs seamlessly throughout Havas Media Group UK. Shepherd will play a crucial role in building on the HMG UK integrated client offering, and will work closely with the Group’s specialist teams in supporting Havas Media, Arena Media and Forward Media. His arrival will connect the mobile offering across the full breadth of Havas Media and Creative Groups in the UK ahead of the opening of Havas Village in 2017.

Jordan commented on Shepherd’s appointment: “James brings a wealth of experience in the field of mobile and is a key addition to the team. Havas Media is continuously looking to grow its offer for clients by putting data and content at the core of our offering. With his expertise, James will be a vital asset as we continue to advance our cross-media offer with other Havas Media Pure Players such as Affiperf (programmatic), Ecselis (performance) and Socialyse (social).”

Photo: Julia Jordan and James Shepherd.

Marco Rigon, Global Head of Mobext, added: “To fulfill Havas’ ambition to become a global leader in mobile marketing, Mobext is continually expanding and the UK is an important market for us. James will be a strong asset as we continue to grow our meaningful brands proposition by demonstrating the power of mobile in amplifying our clients’ business and engaging consumers through meaningful touchpoints.”

Boasting over 15 years’ experience, Shepherd joins HMG from creative agency DF London (formerly Jam@Engine) where, as Head of Mobile, he was responsible for leading the agency’s global mobile strategy across high profile brands including Santander, Sky and Samsung.

A proven senior figurehead, Shepherd has worked at prestigious shops including OgilvyOne and M&C Saatchi Mobile where he developed mobile strategy, campaigns and products for clients including: British Airways, American Express, Public Health England, BMW, Disney, Unilever and Coca-Cola.

“HMG UK and Mobext have a phenomenal reputation, with a fantastic set of clients. I look forward to being part of their continued impressive growth and development. While mobile is a hugely important channel on its own, it is also woven into every other channel. The opportunity lies in identifying the role of mobile and putting it front and centre with all of the agency’s clients. There is still enormous scope for growth with mobile in our industry and I’m delighted to be part of a global network of seasoned experts that offer innovative, experience-driven solutions focused on delivering value to our clients.” said Shepherd.





Notes to Editors

About Havas Media Group UK

Havas Media Group UK has a clear ambition to be the most integrated agency group, fostering close collaboration through a ‘one vision, one voice’ strategy. It employs over 700 people in the UK and has five key business areas: Havas Media, Arena Media, Forward Media, Havas Media International and LuxHub. Its agencies unite ideation, creation and production with planning, distribution and analytics skills, including insight, CRM, events, experiential and media.
Specialist divisions that also feed into the group include: Havas Sports & Entertainment Cake, ais London, Arnold KLP, SCB Partners, HMG Labs, HMG Consulting and DBi. By the end of 2017 HMG UK will be operating as one single operational unit in the new ‘Havas Village’ based in King's Cross, London.

About Mobext

At Mobext, we believe that mobile is business. With an estimated 69.4% of the global population connected through a mobile phone in 2017*, mobile is no longer just another media, it’s become a powerful industry. Mobext imagines tomorrow’s experiences today, connects people and brands, and impacts our client’s business. Through a holistic suite of mobile services – Strategy, Design & Development, Media and Analytics – we create engagement through creativity and relevancy through personalization. Mobext, a subsidiary of Havas Group, has over 100 seasoned mobile experts in offices across more than 35 countries around the globe, making it the largest mobile agency on the market. http://www.mobext.com and @Mobext
*eMarketer report « Worldwide Mobile Phone Users: H1 2014 Forecast and Competitive Estimates», January 2014


For more information, please contact Kay Breeze or Lizi Jeffery at Pumpkin on:
T: 0207 287 2007 E: Kay@pumpkin.uk.com / Lizi@pumpkin.uk.com



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