MANILA – The Krispy Kreme Philippines app, developed by its mobile marketing agency Mobext Philippines, bagged the country’s only win in the Mob-Ex Awards 2016.The app received Bronze Award for CRM, Loyalty and Engagement category, beating Mastercard and Grab. The Gold award went to Zalora SEA while the Silver award went to HappyFresh.
Aside from being a doughnut delivery app, the Krispy Kreme app app (available on App Store and Play Store) is a 100% mobile-based, completely cardless loyalty program, combining mobile commerce and rewards in one sweet package.
The mobile delivery component addressed the lack of delivery services for desserts while the KK Stamp Card rewarded app users with treats and exclusive e-coupons.
“We are honored to receive recognition from this prestigious award. This celebration motivates us to do more to serve and reward our Krispy Kreme fans with the best through our mobile marketing efforts”, said Ariane M. Valinton, Marketing Manager of Krispy Kreme.
According to Arthur Policarpio, CEO of Mobext Philippines, “We are happy that our partnership with Krispy Kreme helped build meaningful connections and lifetime value between the brand and its mobile-savvy customers.Winning the bronze medal in Mob-Ex Awards recognizes our ability to compete with the best communication brands across the region and prove that mobile is business.”
This is Mobext Philippines’ 9th international award in the last three years and the 4th award bagged from Mob-Ex.
Past awards include Gold for mCommerce Solution, Gold in Multiple Mobile Channels and Silver in Mobile Site for McDelivery Mobile from last year’s Mob-Ex Awards. Other international awards include Bronze in the SMARTIES APAC 2015 for the Shakey’s mobile website, Silver and Bronze in the SMARTIES APAC 2014 for McDelivery m-commerce and mobile site, and Silver in SMARTIES APAC 2013 for McDonald’s Ang Pao campaign.
Visit this page to take a look at the full list of Mob-Ex Awards winners.
Mobext, a subsidiary of Havas, has over 100 seasoned mobile experts in offices across 35 countries around the globe, making it the largest mobile agency on the market.
At Mobext, we believe that mobile is business. With an estimated 69.4% of the global population connected through a mobile phone in 2017*, mobile is no longer just another media, it’s become a powerful industry.
Mobext imagines tomorrow’s experiences today, connects people and brands, and impacts our client’s business. Through a holistic suite of mobile services – Strategy, Design & Development, Media and Analytics – we create engagement through creativity and relevancy through personalization. Our data driven approach coupled with best-in-class technology allows us to deliver highly-effective ROI campaigns.
Download the full press release here.