Paris, 9th October, 2014 - Mobext today announced that it has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide.
Mobext, Havas’ award winning specialist mobile label, has offices in 53 countries around the globe which makes it the largest mobile marketing agency and the first one to offer specialised end-to-end mobile marketing services within the global arena. Marco will work across all areas where mobile has an impact for clients and as Mobext continues to work in close collaboration with the group’s other products and services.
Prior to joining Mobext, Marco spent six years as Associate Director at Phonevalley, Publicis Groupe's mobile marketing agency. Previous to this he worked as business development director for Sharp Mobile in Southern Europe, and has also worked as a consultant supporting mobile operators such as Orange and Vodafone.
With such long-standing expertise in digital marketing and emerging technologies, and having worked in the US, Europe and APAC, Marco, 38, will be charged with developing innovative, non-intrusive mobile experiences which connect consumers with brands across all of the group's global operations.
Marco Rigon comments:
“It's been clear from my meetings with Havas that they are serious about their investment in mobile and understand the power and impact it will have for their clients' businesses. Mobext's team of technologists, designers and strategists share my passion for creating innovative, meaningful experiences for people. With teams of experts in 53 offices around the world we are already in a great position to leverage its significant international expertise.
"I am particularly excited to join Havas Group as I can see how the group's more integrated and flexible structure will allow me to push mobile thinking across its teams, without any inter-company barriers or silos.”
Marco will be based in Paris.
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With offices in 53 countries around the globe, Mobext, a subsidiary of Havas Group, is the largest mobile agency in the market providing specialised end-to-end mobile marketing services.
Our mission is to create meaningful, inspiring and non-intrusive connections between people and brands. At Mobext we put consumers and their uniqueness at the heart of our thinking to help them make informed decisions. We create engagement through creativity and relevancy through personalised experience. Innovative and forward thinking, we imagine today tomorrow's experience in a connected life re-defining advertising on mobile devices.
Our data driven approach and technical solutions are the backbone of our capability to deliver highly ROI campaigns for all our customers.
Thanks to its 100+ team of seasoned mobile specialists, Mobext provides a holistic suite of mobile services, based on four pillars: Strategy, Design & Development, Media and Analytics.
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