Mobile’s Role in New Immersive Technologies

Immersive tech is on the rise! Augmented Reality, Virtual Reality and Mixed Reality are growing in popularity year-on-year as the technology required to enjoy the experiences they offer becomes increasingly accessible - in no small part thanks to mobile devices.

We take a look at mobile’s role throughout the history of immersive tech, as well as the challenges and opportunities these new storytelling and experience-building tools offer brands and marketers.

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