All mobile users now spend 90% of their time on their device on an app. Apps are now an integral part of our everyday lives. There’s an app for nearly everything: messaging, shopping, dating, food delivery, taxi and ride sharing services, hotels and room sharing, as well as fitness, sleep and home monitoring… No business category is left out! These apps are also changing our relationship with the world and giving us new expectations when it comes to service. Take a look at the state of the mobile application environment. Discover what the future holds for dedicated brand engagement and learn what brands should keep in mind when considering app development.