New York, 19th April, 2015 - Mobext announced today that Warren Zenna joined the network to head US operations. With over 15 years of experience in digital marketing, and vast knowledge of the North American market, Warren will be charged with developing innovative mobile experiences for brands.
Mobile usage continues to rise in the US. 85% of Americans leave home with their mobile devices every day and remain connected an average of 3 hours daily*. Mobile marketing is now the fastest growing advertising sector in the world and is expected to represent 25% of all US ad-spending by 2018**.
Havas intends to play a major role in the growing mobile market and expanding mobile pure player Mobext in the US market is an integral part of that vision. Warren will be playing a crucial role in supporting Havas’ global strategy by spearheading Mobext in the US.
Warren will lead Mobext US from the New York office and oversee the entity’s service groups including mobile strategy, mobile experience and product development, as well as mobile media trading and audience planning. He will lead a team of mobile experts including strategists, creatives, developers and traders creating meaningful mobile connections between customers and brands. Mobext currently develops mobile marketing solutions for clients such as Sears, McDonald’s, Louis Vuitton, Fidelity and Dish Network.
Before joining Mobext, Warren ran his own digital consulting firm, Zenna Consulting Group. Prior to that, he was the US Strategic Lead for Phonevalley, Publicis Groupe’s mobile arm. His career in digital marketing dates back to the late 90’s, and includes work for brands across a wide variety of verticals: financial services, consumer electronics, CPG, Healthcare/Pharma, B2B, automotive, luxury, apparel, entertainment, media, retail, etc.
Marco Rigon, Global Head of Mobext, states: “To fulfill Havas’ ambition to become a leader in mobile marketing, Mobext, the world’s largest mobile network, is continually expanding and the US is an important market for us. With experience that dates back to the birth of digital marketing, Warren will support our leadership ambition in the US. He will be a strong asset as we continue to amplify business by engaging with consumers through meaningful touchpoints.”
Warren Zenna, EVP, Managing Director, Mobext US, adds: “Mobile is on track to become the cornerstone of any marketing campaign, and I’m glad to be part of a global network of seasoned experts that offer innovative, experience-driven solutions focused on providing lifetime value for clients.”
*Business Insider, November 2014 **eMarketer, Global Media Intelligence Report 2014, September 2014
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At Mobext, we believe that mobile is business. With an estimated 69.4% of the global population connected through a mobile phone in 2017+, mobile is no longer just another media, it’s become a powerful industry. Mobext imagines tomorrow’s experiences today, connects people and brands, and impacts our client’s business. Through a holistic suite of mobile services – Strategy, Design & Development, Media and Analytics – we create engagement through creativity and relevancy through personalization. Innovative and forward thinking, we re-define advertising on mobile devices. Our data driven approach coupled with best-in-class technology allows us to deliver highly effective ROI campaigns. Mobext, a subsidiary of Havas, has over 100 seasoned mobile experts in offices across more than 35 countries around the globe, making it the largest mobile agency on the market.
+eMarketer report « Worldwide Mobile Phone Users: H1 2014 Forecast and Competitive Estimates », January 2014
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