PHILIPPINES, THE 1ST OF MARCH 2016 - Getting straight to the good stuff has never been this easy with Yellow Cab Philippines’ foray into the food delivery app arena.
The new Yellow Cab app, which is created in partnership with Mobext Philippines, comes with an array of features and functions for the most convenient pizza delivery service.
One remarkable feature of this mobile app is its coupon distribution to customers who rate their dine-in or in-app ordering experience. App users can redeem the coupons in-store or while ordering for delivery/pick-up.
The app lets users track their pending order with its Order tracker feature as the app shows the different stages of the delivery or pick-up process. For deliveries, you will know when the status shows Order Received, Preparing Order, On Its Way or Order Delivered while for pick-up, it will be Order Received, Preparing Order or Ready for Pick-Up.
You can now also look up the nearest Yellow Cab store branches with the app’s store locator function. Aside from each branch’s address, map location, and contact number, the app offers the call function so you can conveniently get in touch with any Yellow Cab store.
Yellow Cab’s pizza delivery app is just in time for the smartphone penetration boom in the country. With the smartphone ownership rate in the Philippines growing from 50% to 55% this year, (Source: WeAreSocial SG Digital in 2016) this mobile marketing effort will help the company in reaching their customers on their most-used gadgets.
According to Coochy Mamaclay, Yellow Cab’s Marketing Manager, “Designed to match our brand’s identity and message, the Yellow Cab app enables our consumers to experience the good stuff by a few taps on their mobile devices. It is fast, straight-forward and convenient, giving them a one-of-a-kind experience that caters to their needs, interests. In Yellow Cab, we always ensure that we let you Get Straight to the Good Stuff!”
Mobext Philippines’ CEO Arthur Policarpio said, “Our goal at Mobext is to re-invent the very concept of retailing. We believe that in today's mobile-first digital era, stores need to approach retail with a multi-channel approach that combines the power of their brick and mortar presence, with a strong mobile-first digital store. We are happy and proud to work with Yellow Cab in their first foray into mobile-first digital retailing. We are confident that the Yellow Cab mobile app will delight consumers, as well generate significant revenues for Yellow Cab.”
Mobext, a subsidiary of Havas, has over 100 seasoned mobile experts in offices across 35 countries around the globe, making it the largest mobile agency on the market.
At Mobext, we believe that mobile is business. With an estimated 69.4% of the global population connected through a mobile phone in 2017*, mobile is no longer just another media, it’s become a powerful industry.
Mobext imagines tomorrow’s experiences today, connects people and brands, and impacts our client’s business. Through a holistic suite of mobile services – Strategy, Design & Development, Media and Analytics – we create engagement through creativity and relevancy through personalization. Our data driven approach coupled with best-in-class technology allows us to deliver highly-effective ROI campaigns.
Download the full press release here.