Mobile Advertising Activation Diagnostic

ADVERTISER INFORMATION

Brand
Name of respondant
Position/title of respondant

Section 1: MOBILE STRATEGIC CONSIDERATION

Q1. How would you describe the strategic consideration your organization has of mobile communication?
Q2. When you think of your consumers and clients, how much would you grade from 1 to 10 the importance that mobile has in their life? (Move the slide to grade)
Q3. How would you describe your company’s knowledge of how mobile can contribute to its communication & marketing strategy?
Q4. Is it possible for your customers to buy some of your products or access some of your services with a mobile phone?
Q5. Do you think that mobile can be relevant for your business?

Section 2: MOBILE MEDIA CONSIDERATION

Q1. In a world where mobile devices account for more than half of all digital ad requests how do you feel about the following:

1. Media strategy: Your understanding of how mobile can contribute to your strategy
2. Media activation: Place of mobile in your media spend
3.1 Targetting and optimisation: Use of mobile specific targettings (app usage, location etc…)
3.2 Targetting and optimisation: Use of in app tracking (app SDK)
Q2. In wich part of the consumer journey do you use mobile media? (multiple answers are possible)
Q3. Do you have a marketing target audience segmentation to share with us?

Section 3: MOBILE CONTENT CONSIDERATION

Applications

Q1. How many apps do your company have?
Q1a. (If any other answer than none): Do you have a tracking SDK within your app?
Q2. if you had to define wich part of the consumer journey your app(s) are covering which one would you say? (multiple answers are possible)

Mobile Site

Q3. Do you have a mobile site?

Section 4: OTHER MOBILE CONSIDERATIONS

Q1. Do you have a frustration/point of friction when it comes to using mobile in your communication strategies? If so, could you explain it?
Q2. Do you have any upcoming mobile projects? If so, could you describe them?
Q3. If you were to meet with Mobile Experts, what would be the questions you would like them to answer?
Q4. What are the departments and organizations of your company that are involved into mobile communication?
Q5. Any other mobile considerations, questions, topics you would like to share with us?

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