Arroz Gallo

Website Redesign for a CPG Company

Objective

Arroz Gallo is an iconic brand of rice products born in 1905 and now part of the Molinos Rio de la Plata company, Argentina's largest branded food products company. Our goal was to keep things simple and design a website that not only displayed the client's products, but that also inspired consumers through easy-to-follow recipes.

Arroz Gallo

Approach

Through an iterative design process, we came up with a proposal that aimed to rejuvenate the brand. We prioritized high definition pictures, custom illustrations and stop-motion animation as the pillars of the new site. We implemented a user-friendly CMS allowing the client to update its recipes regularly, meaning the brand can add great cooking ideas and new options to keep inspiring consumers.

Results

View Arroz Gallo's website here.

View Agency