Chateau d’Ax wanted to increase in-store traffic during weekends in June.
For this "Pronta Consegna" campaign, the team planned a 100% mobile programmatic strategy with a mix of expandable rich media and full screen interstitial formats with drive-to-store features. We planned a start and stop strategy, targeting mobile users age 25-54 and located near Chateau d’Ax stores as well as competitors’ stores. The users could easily discover the nearest Chateau d'Ax store, call it and/or get driving directions via the navigator.
In nine days, our team delivered great results and drove significant qualified and measurable traffic:
Thanks to the great work of Mobext, TVN Media awarded Havas Media Group Italia the Grand Prix Relational Strategy in the Mobile Marketing category!