EDF

Leveraging Vertical Video to Drive Brand Awareness

Objective

Drive awareness around EDF’s new offer “Gaz et Solution Dépannage Confiance”

Approach

We created an immersive ad experience by adapting the existing TV spot, allowing us to promote the new offer in a way that is native to mobile consumers: 98% of the time, smartphones are used in portrait mode and users are extremely unlikely to rotate the device in order to watch an ad. We transformed the spot into a punchy video served in portrait, and added a CTA to drive engagement.

Results

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