Intimissimi – Calzedonia

Tailoring Content per Data Connection to Generate Brand Awareness & Drive Footfall

Objective

Generate brand awareness for the Intimissimi and Calzedonia product lines while driving traffic towards both physical POS and m-commerce.

Approach

We designed and delivered several formats, tailored to users' data connections. WiFi users were served rich media units inviting them to interact with the ad, revealing a branded video, click-to-map and a sharing featuring via WhatsApp. 3G/4G users were served a custom creative featuring either click-to-map or click-to-landing, revealing the client's homepage. By leveraging geolocation, demographic, behavioral data, we were able to increase ROI and drive in-store footfall.

Results

Wi-Fi Segmentation yielded:

3G/4G Segmentation yielded:

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