Kenzo

Leveraging Vertical Panoramic Video to Maximize Reach & Awareness

Objective

Generate awareness for Kenzo's latest perfume 'Flower' among mobile users and boost video views.

Approach

We adapted the client's existing video for mobile, tranforming a TV format into a dynamic panoramic video. Designed to be viewed in vertical mode, users could move their phone around to view different angles of the video, creating a more engaging and mobile-exclusive experience.

Results

The three week campaign yielded good results:

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