Kia

Maximizing Reach & Awareness with Smart Video Viewability Strategy

Objective

Create awareness for Kia's new Niro model among car drivers aged 25+

Approach

We designed a premium video ad which were published on leading Dutch news apps De Telegraaf and Nu.nl to maximize reach. Users could view the video in fullscreen and click to be redirected towards the client's site. The ad unit was designed to only start playing the video once the format was at least 50% visible, which significantly improved completion rate.

Results

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