LG

Activating Data to Increase CTR via Pinpoint Targeting

Objective

Generate awareness for LG's new flagship smartphone among a specific audience.

Approach

We designed and delivered an impactful full-screen format featuring a branded header, an image gallery, a video and a CTA button. We leveraged socio-demographic, contextual and geo-behavioral data to continuously optimize campaign targeting and CTR from start to finish.

Results

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