Generate leads and drive sales for the new 308 model through mobile and tablet ads.
We developed ads focused on lead generation in partnership with Peugeot's creative agency. This creative focused on a clear message inviting viewers to book a test drive.
We used custom targeting tools to create segments based on mobile navigation behavior as well as location. The campaign was continuously monitored and optimized based on segment performance. We also segregated smartphone from tablet data in order measure which device performed best.
This campaign allowed us to identify six best performing segments: automotive, finance, sport, news, shopping and business.
This campaign also taught us that smartphone is a better performing platform than tablet.