Create brand awareness among children and mothers in the French market and increase market share to compete with the leading French brand.
We developed a campaign that leveraged and emphasized the uniqueness of Famosa's Pinypon product line: easily customizable dolls which allow children to create their own personalized companions. We designed an interactive campaign which allowed users to mix and match doll parts to create their own Pinypon doll, mimicking the product's very concept. In order to maximize campaign efficiency, we used behavioral data to target mobile users that had visited toy store locations within the last six months, as well as contextual placements relevant to our mother/child dual target.
The creative help build brand recognition, awareness and appeal, so much so that it was used as a video promotion in certain sales locations.