Serenito

Leveraging AR to Raise Brand Awareness and Consumer Engagement

Objective

Boost brand awareness and consumer relevancy for Serenito through compelling and interactive media experiences.

Approach

We designed an app which allowed users to interact with the dessert cans in augmented reality (AR), bringing Serenito's world of fun to life right before their eyes! In order to help promote the application, we developed and delivered several advertising campaigns leveraging partner sites - such as Argentine online gaming platform Mundo Gaturro - as well as mobile ad placements, promotional videos and influencers to reach our target audience: young consumers.

Results

The app and its related campaigns were a huge success, generating:

The app and campaign also won several MMA Smarties 2016 Awards:

View Agency