Yellow Cabs Pizza Co.

Driving M-Business via Mobile Video

Objective

Differentiate Yellow Cab Pizza Co. from a crowded field of competitors by showing the app's easy to use features and utility.

Approach

We designed and distributed a video displaying all the app's features, including its ability to adapt to night-time use. The video showed how Yellow Cabs brings a fast experience straight to their consumers' pockets, allowing them to get "straight to the good stuff", no matter what time it is.

Results

The video helped propel the Yellow Cabs app, generating:

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